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Sony Trade Up Sales Event

  • Sony FE 100-400mm F4.5-5.6 GM OSS Zoom Lens

    Sony FE 100-400mm F4.5-5.6 GM OSS Zoom Lens

    Full-frame super telephoto zoom with outstanding sharpness, fast AF and compact design that maintains the high standard of resolution shared among all of Sony’s flagship line of G Master lens series. It’s an exceptionally powerful...

    Our Price: $2,499.99
  • Sony FE 100mm F2.8 STF GM OSS Lens

    Sony FE 100mm F2.8 STF GM OSS Lens

    This 100mm mid-range telephoto prime lens is a superb creative tool that offers outstanding G Master resolution plus innovative STF (Smooth Trans Focus) optics for magnificent bokeh. STF delivers incomparable bokeh and sharpness This 100mm mid-range...

    Our Price: $1,499.99
  • Sony FE 135mm Telephoto Prime G Master Lens Sony FE 135mm Telephoto Prime G Master Lens

    Sony FE 135mm Telephoto Prime G Master Lens

    This 135mm full-frame F1.8 lens delivers extremely narrow depth of field and breathtaking G Master bokeh. It employs a new state-of-the-art optical design which maintains high corner-to-corner resolution throughout the focus range, even at F1.8 maximum...

    Our Price: $2,099.99
  • Sony FE 16-35mm F2.8 GM Zoom Lens

    Sony FE 16-35mm F2.8 GM Zoom Lens

    G Master performance in a wide-angle F2.8 16–35 mm zoom offers a wealth of opportunity to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from...

    Our Price: $2,199.99
  • Sony FE 200-600mm F5.6-6.3 G OSS Super Telephoto Zoom Lens Sony FE 200-600mm F5.6-6.3 G OSS Super Telephoto Zoom Lens

    Sony FE 200-600mm F5.6-6.3 G OSS Super Telephoto Zoom Lens

    Versatile 200-600mm super-telephoto zoom lens with superb image quality with 5x ED (Extra-low Dispersion) glass elements and 1x aspherical element that drastically reduce chromatic abortion and increase corner-to-corner sharpness throughout the zoom...

    Our Price: $1,999.99
  • Sony FE 24-105mm F4 G OSS Zoom Lens

    Sony FE 24-105mm F4 G OSS Zoom Lens

    From 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the...

    Was: $1,399.99
    Our Price: $1,199.99
  • Sony FE 24-70mm F2.8 GM Zoom Lens

    Sony FE 24-70mm F2.8 GM Zoom Lens

    The ultimate choice for professional portrait, travel and event photographers seeking the highest possible optical performance. The XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as...

    Our Price: $2,199.99
  • Sony FE 24mm F1.4 GM Lens Sony FE 24mm F1.4 GM Lens

    Sony FE 24mm F1.4 GM Lens

    Stunning F1.4 resolution in a mobile prime lens Unsparing application of cutting-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both...

    Our Price: $1,399.99
  • Sony FE 70-200mm F2.8 GM Zoom Lens

    Sony FE 70-200mm F2.8 GM Zoom Lens

    An incomparable constant aperture F2.8 70-200 mm telephoto zoom with extraordinary G Master resolution that offers unsurpassed rendering and bokeh, blazing AF, and extraordinary image stabilization performance. G Master design combines extraordinary...

    Our Price: $2,599.99
  • Sony FE 70-200mm F4 G OSS Zoom Lens

    Sony FE 70-200mm F4 G OSS Zoom Lens

    This E-mount full frame telephoto zoom lens features a constant f/4 max aperture, Optical Steadyshot image stabilization to keep your shot stable even when conditions are not, and a rugged dust and moisture-resistant build that makes it worthy companion...

    Was: $1,499.99
    Our Price: $1,399.99
  • Sony FE 85mm F1.8 Fast Prime Lens Sony FE 85mm F1.8 Fast Prime Lens

    Sony FE 85mm F1.8 Fast Prime Lens

    Capture beautiful portraits with this affordable 85mm F1.8 full-frame E-mount mid-telephoto prime lens. This compact, lightweight lens is ideal for both full-frame and APS C cameras. The 9-blade fast F1.8 aperture delivers beautiful background defocus...

    Was: $599.99
    Our Price: $549.99
  • Sony Zeiss Sonnar T* FE 55mm F1.8 ZA Lens

    Get the extra speed and brightness of a large F1.8 maximum aperture in a conveniently compact design, plus high performance 55mm full frame format. This Carl Zeiss Sonnar T* mid-range zoom lens provides the perfect pair for Alpha a7 Series full frame...

    Was: $999.99
    Our Price: $899.99